It can also act as a flag for indicating the overall appeal of your ASO (landing page). A low CPI leads to more budget that can be spent on UA to drive more traffic to your game. You pay once the app is installed, rather than the advert being viewed. on Facebook Ads campaigns) and is extremely important to monitor and measure. Now that your ASO is in place, we can look at CPI.ĬPI is the amount you spend for a paid install (e.g. CPI: from 0.02 (tier 3 countries) to 0.5 (tier 1 countries).CTR: from an impression to the click, the CTR benchmark goes from 2.5 to 4% for games in general.CR: From the store page visitors to installs, the CR benchmark is from 20 to 30%.As they are organic installs, the users are more targeted users: so you can get better retention from them, and therefore, more revenue.Ĭonversion rates of the App Store for hyper-casual games are: After making the ASO updates, you will also start seeing lower CPI’s, as you are still relevant for what your game is offering. ![]() As a result, should start getting more organic installs from users that are looking for a game like yours (high-value users). It enables your app to become more relevant for the keywords that represent your game within the algorithms of the App Store and Google Play. We map out the user funnel and guide you through the user journey through the game and into monetization: User Acquisition Cost per Install (CPI)įor your game to get discovered and for your app to stand out stronger, boost your ASO (App Store Optimization). ![]() There are several fundamental KPIs in UA that you should be monitoring every day, as they give you an accurate reflection on the overall success of your game and what areas may need modifying.īelow are the top KPIs we recommend monitoring in your hyper-casual game, in order to drive ongoing success. In-App Performance metrics offer you the day-to-day snapshot of where users are dropping out of the game, so that you can focus on extending the life cycle of players and their Life Time Value (LTV). There are two key areas to consider grouping these KPIs into: In-App Performance (IAP) and User Acquisition (UA). Determining your game’s value and assessing its performance starts with knowing which KPIs are the right ones that you should care about and track. As you’re building your next hyper-casual game, it’s important to start thinking early on about the metrics that will help you understand how your game is performing against your objectives -in other words, establishing your Key Performance Indicators (KPIs).
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